Today content is everywhere. No matter what, it is not going away soon. With millions of websites online and with each one putting in the same content, yours must stand out. One way to do that is Search engine optimization, and using the right keywords in the content is one of the best strategies you can use.
So how exactly can you find the right keyword? That comes with keyword research. Here is a step to step guide on how to approach the subject that is at hand.
Business based topics:
Every business you work on has relevant topics or buckets that you can associate with them. For example, if you are a blogger, your buckets can be blogging, marketing, content marketing, newsletters, SEO, lead generation, website traffic, analytics, automation, google analysis, etc. Every bucket has a number associated with it that indicates the number of searchers users use. Use keywords that are relevant to your business. Learn about SEO, other important things and avoid mistakes to rank easily on those keywords.
Now that you have relevant topics, think about the keywords that fit them:
Now that you have the buckets with you, you can think about a few keywords that fit into that particular bucker. For example, when your basket name is marketing automation, the relevant keywords can be marketing automation tools, best tools for marketing, how to automate the marketing process, email marketing automation, generate leads, etc.
Repeat this process for every bucket that you find, and at the end, you will have a collection of words relevant to your business model.
Intent vs. keyword research:
The intent is the art of making sure that you address the topic that your audience is looking for without any deviation. Therefore you must use the relevant keywords and not just any of them.
Doing the whole process by hand can be tiring when you have multiple blogs that you need to consider, and therefore using online tools will simplify the process. Artificial intelligence -based web applications are everywhere today. So use them to your advantage. Ahrefs, Google Keyword Tool, SEMrush, Google webmaster tool, Ubersuggest are a few of the many SEO tools that you can locate online.
What are the aspects that you require to consider when you are going to search for keywords?
The keyword that you pick should be relevant. You should make certain that you don’t move away from your main target.
Not every keyword has the same weightage. Make use of the one at the top of the search order.
· How do your competitors look at the exact keywords?
The exact keywords that you use, even your competitors use them, therefore find out how they look at it and then use the ones that are right for you.
So by considering all the above steps, the process of finding the right SEO keyword for your content is simple. And by using that, you can optimize your website to appear on the top of your SERP. Therefore, keyword research is one of the most critical aspects of the process.